Symrise is a global supplier of fragrances, flavourings, cosmetic active ingredients and raw materials as well as functional ingredients. With a market share of 10%, Symrise is the world’s fourth largest supplier in this industry. Its clients include manufacturers of perfumes, cosmetics and foods, the pharmaceutical industry and producers of nutritional supplements.
Services we provided
- Global ethnographic consumer insight study into personal care (12 countries)
- Global expert interviews (50)
- Overview of unmet needs and future ingredient and brand opportunities
- Strategic innovation platforms for future fragrance and ingredient development
“Tailoring your products to the particularities of a national or regional culture is essential if you are to gain the edge over competitors.
This ethnographic study enabled Symrise to understand the important role that cultural subtleties play in achieving market impact and to know what those subtleties are – for individual categories, brands and products. Your study provided us with tremendously valuable insights.”
Isabelle Vacheret, SVP Global Marketing, Symrise