The sale of the Plasterboard division of Lafarge to Etex resulted in a new company under new ownership, which required a new brand.

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“I want to express my personal thanks for the great job you’ve done. Our logo attracts a lot of very positive comments from all people who see it.

The crystal idea was developed very nicely. The movies you made to support the positioning and the brand introduction are great. The strapline is very good. It was difficult to get there, but the outcome is excellent. Equally, I appreciate the huge amount of effort you and your team put into the last days before the announcement to enable us to pass the finishing line on time. Many thanks for that, too.”

Christophe David, Head of Innovation and R&D, Siniat (formerly Lafarge Plasterboard)

“I love our new brand. It inspires me. It reflects our strengths and ambitions and the pioneering spirit within our business.”

Bernard Lekien, CEO, Siniat