Quintain, a leader in London regeneration, with control over 22 million sq ft of development across two large-scale schemes at Wembley and Greenwich, asked Benubi in 2012 to help it further strengthen its brand and reputation.
Services we provided
- Internal and external reputation audit
- Definition of a new brand essence and strategy
- Senior management engagement and implementation sessions
- Development of key communication messages
“Benubi’s approach to the assignment was positive, discerning and challenging in exploring the corporate culture of the organisation.
It sought at all times to assist the company in identifying those values that would underpin its future success.”
David Gavaghan, Director, Quintain, Quintain Estates and Development
“Working with our senior management, Benubi showed clear insight in identifying and articulating the really important elements of our business.
This has enabled us to prioritise and develop our brand strategy, internally and externally, and provide a strong platform for the future. The team showed flair, imagination and dedication throughout the assignment and were a pleasure to work with.”
Maxwell James, CEO, Quintain Estates and Development