ING Real Estate

Prior to joining Benubi, whilst at Dragon Rouge, Benubi Associates worked with ING. ING, a global bank headquartered in the Netherlands, was keen to reposition its real estate activities and create a global brand for the newly restructured division of the Group.

Services we provided

  • Definition of the brand essence and attributes
  • Creation of a new identity
  • Creation of visual guidelines
  • Development of key communication messages
  • Development of an internal and external communication plan
  • Development of internal communication materials (plan, content and design)
  • Content development and design of a new corporate brochure
  • Senior Management engagement programme and materials
  • Internal employee engagement materials (plan, content, design and delivery)
  • Design of updated marketing materials
  • On-going international implementation support

“Benubi worked with us for two years on brand strategy, visual identity creation and implementation for ING Real Estate. A true professional, Saskia brought vigour and original thinking to the process.

Determined always to do the right thing for clients, Saskia would happily challenge the status quo to make sure that we delivered the optimum (client centric) solution. I would wholeheartedly recommend her – not just for her creative insight and intelligence but also because she is fun, gregarious and great to work with.”

Emma Villiers, Head of Communications, ING Real Estate