Fives Group

Fives designs and supplies process equipment, production lines and turnkey plants for the world’s largest industrial groups in the aluminium, steel, glass, automotive, logistics, cement, energy and sugar sectors.

Services we provided

  • Definition of a new brand essence and values
  • Development of a global brand architecture and principles
  • Development of a global brand architecture migration plan
  • Update of the visual identity, whilst retaining existing equities
  • Updated visual guidelines
  • Content development and design of new Fives Way brochure
  • Design and content support of certain marketing materials
  • International implementation support

“We have worked extensively with Benubi on brand challenges for many years. The work is always outstanding.

The quality of the results, the operation-oriented solutions, the change management process and the delivery time are Benubi’s main assets. Their professionalism, international skills and full dedication to their clients made the project successful and seamless. We’ll have other projects to conduct in branding and Benubi will be definitively our partner. I warmly recommend to experience branding with Benubi: it’s a straightforward and efficient journey towards brand equity improvement.”

Marc Aouston, Global Marketing and Communications Director, Fives