What happens when senior management decides to bring out a ‘change programme’ in their company? It very often fails
We recently asked executives what they see as their main challenge when it comes to building brands. Surprisingly many
There is a tricky little bunch for brand-owners and employers in a few years time. If you thought Generation Y was demanding,
If you’re not better, there is nowhere to hide. But if you truly are better, people will get to hear about it. The more you
what do consumers really want?
Google, Sony, ING, Intel, Apple, IBM. Some of these companies dominate the business-to-consumer space, others the business-to-business
The Netherlands has a history of punching above its weight. Today the Netherlands is not the global presence it once was.
Businesses won’t be successful without brands — but how many brands does any business need? We mean, really need. Let’s
What’s in your pocket, purse or bag right now?
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